MyScreen launches Innovative Mobile Advertising solution provided by Sentaca

June 21st 2010

MyScreen have recently launched their Mobile Advertising solution in three South American markets (Brazil, Mexico & Argentina) with additional deployments in several other South American countries over the next few quarters.  Sentaca is responsible for the entire end-end design, development, delivery and support of the solution.

Sentaca have also deployed the solution to MyScreen’s partner in Turkey, Trendlink, who have launched the service with Turkcell and are in the process of closing future deployments in the region.

The innovative solution rewards subscribers for viewing full-screen end-of-call adverts based on the profile subscribers define at sign-up which enables advertisers to create very focused campaigns for their target demographic.  The adverts are non-intrusive, unlike banner and SMS adverts, and the solution is generating far higher Click-Throughs than experienced with regular Internet advertising.

Additionally, MyScreen has recently succeeded in a new $5m round of funding from Global Financial Enterprises LLC enabling further geographic deployments and product growth thereby placing MyScreen on a strong growth trajectory in Turkey and the Middle East.

http://www.myscreen.com/pr/release.jsp.38.html